Copywriting isn't "just writing."
If copywriting was all about jotting a few words down on a page, everyone would do it. But not everyone can because there’s SO MUCH that goes into copywriting before a single word of copy is written.
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Copywriting actually requires deeper knowledge and understanding of digital marketing, human psychology, and persuasion techniques.
1
Deep Dive
We’ll kick things off with a Deep Dive Call, where I’ll ask you a series of questions about your brand, offer, target audience, marketing strategy, and more.
This will help me fully understand your business and brand.
2
Brand Profile
Before I start writing the copy, I’ll create your brand profile and complete it with my own market, competitor & voice of customer research.
Here, I may also ask you to provide me with any customer interviews, testimonials, or research you’ve done yourself.
3
Copy Structure
Before I start writing copy, I’ll create the structure for each page of your website or email campaign.
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I’ll specify each section to include and its purpose, so you know exactly what it’ll talk about and why it’s there.
4
Initial Draft
This is where I’ll start writing the first draft of your copy. If we're writing multiple copy assets, I'll tackle them one by one.
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I usually start by freewriting whatever I want to say and then refining every sentence, headline, and subheadline.
5
Editing & Refining
This is where the magic happens. I’ll edit and refine the copy to make sure:
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it's catchy, persuasive, and aligned with your brand voice
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it conveys the right message in a simple way,
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it's error-free.
6
Final Delivery
I’ll perform one last review before I send you the final version of the copy. After I deliver, you’ll be able to ask for a revision (or a couple), and I’ll make the edits you requested.
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We can also jump on a call to do it together in real time.
You Need a Copywriter Who Really Gets It
A copywriter who combines writing, marketing, and psychology to write original, persuasive, and witty copy that stops the scroll.
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Copy that turns visitors and subscribers into customers.
Copy that grabs attention and subtly persuades.
Copy that truly represents your brand.