SALES FUNNEL COPYWRITING FOR B2B BRANDS
Words That Guide Your Clients to Purchase
Your sales funnel is the road that leads your customers toward purchase. I write words that guide them every step of the way, like a GPS.
THESE BRANDS TRUSTED ME WITH THEIR COPY
More Leads.
More Conversions.
More Money for You. 💰
You've set up all your sales funnel elements, from a landing page to email sequences. Now, you're hoping to see leads falling into your funnel and convert as many as possible into clients.
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And leads do come in. The problem is they fall out somewhere in the middle of the funnel and never convert.
Why? Well, most likely, it's because your sales funnel copy fails to communicate your message and persuade your leads to take the next step in their journey.
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A skilled sales funnel copywriter who understands what makes your audience tick can help you change that.
Sales Funnel Copywriting That Guides Leads to Action
Long-Form & Short-Form Sales Pages
The core of every sales funnel is a sales page. I'll write one that guides your customers from "I'm not sure" to "I'm ready to buy this right now!"
Landing, Opt-in & Upsell Pages
Turn your landing, opt-in & upsell pages into sales machines with psychology-driven copy that motivates your leads to take action.
Email Campaigns & Sequences
Dominate the inboxes of your subscribers with click-worthy email campaigns that leave them eagerly waiting for the next one.
You Can Choose Your Funnel Elements À La Carte
One landing page of your choice
A landing page to promote your lead magnet, webinar, waitlist for your program, or anything else.​
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A thank you or upsell page
A thank you page to show appreciation or an upsell page to capitalize on every lead with a low-cost offer.
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A long-form sales page
Need to sell a service, online course, or program? I'll write a long-form sales page that is fun to read & converts.
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An email sequence
Whether it's a welcome sequence or a sales sequence to promote an offer, I'll write emails that get opens & clicks.
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Post-purchase emails
Typically, a post-purchase funnel includes a thank you email, a registration email, and progress reminder emails.
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Brand messaging strategy deck
I'll create messaging & brand voice guidelines you can refer to whenever you write copy or content for your brand.
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Here's How It Works
In other words, here's my copywriting process.
01
Apply to Work With Me
Ready to explore the possibility of working with me? All you need to do is fill out the application form and schedule a discovery call.
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If we're a good fit, we'll kick things off with a contract and a deep dive call.
03
Sit Back While I Write
You can sit back and relax while I write your copy.
I'll check in with you after every significant milestone to get your feedback and make sure I'm going in the right direction.
02
Schedule a Deep Dive Call
We’ll kick things off with a Deep Dive Call, where I’ll ask you a series of questions about your brand, offer, target audience, marketing strategy, and more.
This will help me fully understand your brand, offers, and vision.
04
Revise & Approve Your Copy
You get two revisions before the final delivery: one in the middle and one at the end of the process.
I write the copy in a Google Doc to make it super easy for you to leave feedback.
Forget About Boring Sales Funnel Copy
Ditch the flat, boring copy every other company in your industry is using on their website, landing pages, and email newsletter. I'll help you infuse your copy with your brand personality so you can stand out & resonate with your target audience.
Some Websites I've Written
Landing pages, entire websites & everything in between.
Wine pairing app
For the launch of its platform, this UK-based wine pairing app required clever website copy that would emphasize its value proposition to restaurants.
Inventory management platform
This inventory management platform required website copy that could reflect its revamped brand identity for its website redesign.
Online certificate maker
This digital certificate maker needed their entire page rewritten for their website redesign. We started with the homepage copy and gradually kept rewriting the whole site.
SEO Agency
This Australian SEO agency was modernizing and expanding its website and needed copy for various pages, including the homepage, service, and industry pages. I worked with a wireframe and SEO guidelines to develop the copy.
Law of attraction coach
Kurt, a law of attraction coach, needed a new website that better aligned with his brand voice and image. In cooperation with a design agency, I wrote the copy for Kurt's website.
Thomas Johnson, Words by TJR
As far as copywriters go, Karolina is exactly the kind of person you’d want to work with. It’s not just her ability to write great copy, but her consistently positive attitude to adapt and get things done. There’s no doubt that Karolina puts a deal of care and enthusiasm into completing an assignment and I can’t recommend her enough.
You Need a Sales Funnel Copywriter Who Gets It
A copywriter who combines writing, marketing, and psychology to write original, persuasive, and witty copy that stops the scroll.
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Copy that turns visitors and subscribers into customers.
Copy that grabs attention and subtly persuades.
Copy that truly represents your brand.